The Virus of Bias: Can it Be Stopped?
We know how dangerous a virus can be. They infect our bodies, our computers, and our communication. Worst of all, viruses are invisible and often nearly impossible to detect before they wreak havoc. That’s the bad news. The good news? You can develop B-ray vision (the super power that enables you to see the virus of bias before it does its damage). First, what is a bias and why is it so dangerous? Actually, before that, let’s expose something. Biases are not all bad. In fact,
A Better Way to Sell
What’s the secret to communicating effectively when you’ve got something to sell? In survival mode, it’s about persuasion, using whatever language and tactics that can best convince your “prospect” to buy. This is a competition model based on scarcity. The ruling assumption is that there’s a finite pie and we’re all fighting for a piece of it; success means getting the biggest piece for ourselves or our company. Harvard researchers and authors W. Chan Kim and Renee Mauborgne
